Friday, April 17, 2009

The Hunter or the Hunted?



Question: Is it possible to be in rare form all the time?
Answer: Not unless your name is Mr. Thomas Kristian Russell.

Many of you may know this man by any one of his rotating monikers (i.e. TK, Tom Kristian, Kristian), or perhaps you have been privy to at least one of his notorious exhibitions from an impressive history of antics during the adolescent years, or maybe you have been fortunate enough to share an expensive drink with him at a lavish five-star hotel bar in any given city around the U.S.
Regardless how you may know him, we can all agree that the natural order of the universe would be turned on its head if you were to find him confined to any one box, or bubble, or type-face. At his very core, Kristian is an artist. If given the opportunity, he could surely wave his wand and grant musicians name recognition, throw together a web clip that snags him a nomination for a renowned international award, or redefine the meaning of diabolical intrigue in reality television.
How do we know this? Easy. He's already doing it.
A master of the delicate balance between creative talent and fierce entrepreneurship, Kristian is the brains behind at least three start-up companies, two of which have formed since January 2009.
Inside Interactive is a modern design firm specializing in the promotion of brand identity through websites, online marketing campaigns, visual interfaces, episodic content and viral videos.
CANDYSHOP signs artists, bands and producers with the objective of placing their music in film, television and commercials.
Inside Productions, his newest endeavor, is a production company assigned the first task of shopping a new reality show, "Girl Hunter," to major networks. Co-created by Kristian and top New York chef, Georgia Pellegrini, "Girl Hunter" centers around one woman who hunts and cooks her own food using, among many other techniques of the survival trade, a hefty double barreled shotgun.
And if you think running three businesses sounds ambitious, it gets better. Through Inside Interactive, Kristian is also directing and producing a comedic mockumentary about the country music industry, "American Country". In 2007 he strategically leaked a teaser clip, "Dumb Blonde Mic Check" , onto the web, sat back, and watched as it eventually garnered over 5 million views, and was honored with "Official Selection" for the 2009 Webby Awards in the category of "Best Individual Performance for Online Film & Video". For those of you who don't know, the Webby Awards honors excellence on the Internet, in the categories of Websites, Interactive Advertising, Online Film & Video, and Mobile, and are presented by the International Academy of Digital Arts and Sciences. Take a look at some of the other nominees for an idea of his distinguished competition.
In the spirit of Ron Burgundy, we don't know how to put this but Kristian's kind of a big deal. And while we often playfully imagine him reclined in his Nashville home, surrounded by many leather-bound books, the scent of rich mahogany, and a glass of single malt scotch, do not be mistaken. This man has his finger on the pulse, sleeps with a knife under his pillow, and keeps a hawk-like eye ever on his next prey of creative opportunity.
As usual, you have homework. Check out the direct link to Candy Shop Songs and the direct link to Inside Interactive, both under 'TCO Required Reading'.

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